The general public can be a tough crowd — even when you’re one of the “Big Five” symphony orchestras in the country. According to market research, only 27 percent of the population would ever consider attending a classical music concert, and only 5 percent ever actually do attend one in their lifetimes.

Talk about a niche. But still, the Boston Symphony Orchestra (BSO) attracts more than 1.5 million people annually to performances.

“Classical music is not like sports or dining, which have enormously broad appeal,” says Kim Noltemy, chief marketing officer for the Boston Symphony Orchestra. 

“We are targeting a fringe of people who are interested, and getting them to come at all is another story,” Noltemy adds.

Located in historic Quesnel, British Columbia, the family owned Billy Barker Casino Hotel evokes the region’s paddleboat history in its external design. It resembles a luxury paddle-wheeler, reminiscent of the type of ships that used to ply the waters of the Fraser River on which the town is located during the area’s gold rush in the late 1800s. 

Named after the miner who founded Barkerville around his claim 50 miles east of Quesnel in the 19th century, the Billy Barker Casino Hotel now plays host to high-rollers who can enjoy the luxury on the inside of the hotel and casino that its exterior promises, thanks to its $3 million renovation of the lobby, restaurant and lounge. Quesnel is approximately 350 miles north of Vancouver and 250 miles east of the Pacific Coast.

After many decades, health clubs still have not figured out a way to make their members fit without substantial effort on the members’ part, i.e., exercise. The progressive ones, however, have figured out how to make the task much more enjoyable without minimizing the inevitable work it takes to be physically healthy. 

“Working out to achieve results is hard to do,” explains Steve Tucker, president and CFO of Bally Total Fitness. “It’s up to Bally to figure out ways for fitness to be effective, yet pleasurable, because it will be challenging if you are doing it right. We must create an environment that makes it less intimidating.”

The Peabody Essex Museum in Salem, Mass., brings exhibitions to life that can make a difference in people’s lives and strives to deliver more programming after its $650 million capital campaign of renovations and expansions is completed in 2018.

The East India Marine Society, an organization of Salem sea captains who had sailed beyond the Cape of Good Hope or Cape Horn, founded the museum in 1799. The society’s charter included a provision for the establishment of a “cabinet of natural and artificial curiosities,” which is today called a museum. Using this outlet, society members brought a diverse collection of objects to Salem from the Americas, Asia, Africa, Oceania and India. 

According to the National Marine Manufacturers Association (NMMA), the U.S. recreational boating industry increased by five percent in 2013. It’s a promising number signaling that growth after the post-recession boom of 2012 – when the industry increased by 10 percent – is likely to continue. In fact, NMMA expects recreational powerboat sales to grow another 5 to 7 percent in 2014 with sustained growth into 2015 and 2016. 

Approximately 88 million Americans took to the water and participated in recreational boating in 2012. With the recession behind us, boat builders are experiencing an uptick in demand.

“The housing market has improved, consumer confidence has steadily increased the last two years, and consumer spending is on the rise – all factors thar are helping to fuel stable growth,” says NMMA President Thom Dammrich.

Washington State Convention Center (WSCC) is renovating its 414,722-square-foot facility to improve its look to attract new and retain existing clients. 

Located in Seattle, WSCC opened in 1988 and specializes in conventions, exhibitions and tradeshows. The convention center is located in the heart of downtown and includes on-site parking, business services and a variety of eateries within walking distance.

To meet the demands of its clients in the medical, technical and scientific markets, the center is equipped with audio/visual services, simple and complex sound systems, exhibit utility hook-up, catering, on-site parking and transportation access. WSCC was originally formed as a state agency with nine governor-appointed board members to oversee operations. 

Six Flags New England has a long history of serving the region’s amusement and entertainment needs. Located in western Massachusetts in Agawam, the venue includes a theme park and a water park. Its long legacy, which dates back before its days as part of the Six Flags family, makes it the oldest Six Flags park.

Six Flags New England is part of Six Flags Entertainment Corporation. The world’s largest regional theme park company, it has $1.1 billion in revenue and 18 parks across the United States, Mexico and Canada.

At Saratoga Casino and Raceway, associates never stop looking for ways to serve customers better, Executive Vice President and COO Jamie Hartman says. “We’re always checking ourselves,” he says. “The team has been able to execute flawlessly for the last decade and extremely innovative at driving visitation to the property. It’s a pretty good formula for success.”

Located in Saratoga Springs, N.Y., the casino features live horse racing, a 125,000-square-foot gaming floor with 1,800 slot machines, a Vegas-style nightclub and numerous food and beverage offerings. Saratoga Casino’s history goes back to 1941, when it began operation as a racetrack.

“The track went through many years of success,” Hartman says, but notes that it saw a decline in business during the 1980s and 1990s. When it added its slot machines in 2004, it reversed Saratoga Casino’s fortune, he says.

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