GTA is in business to focus on providing travel agents with a vast database of destination information making it the go-to supplier for creating profitable travel experiences in the industry. In October, the company launched emutrip, a free itinerary building tool that will provide new revenue opportunities for travel businesses and promises to make agents’ lives easier. 

“As we celebrate our 40-year legacy and with millions invested in innovation to drive our business forward, 2015 will be the beginning of an exciting new era for GTA,” CEO Ivan Walter says. “The expertise and experience of our people, our authoritative presence in hot spot and rising destinations and source markets, and our market-leading performance through technology solutions will benefit our customers for decades to come.” 

The London-based company is a world leader in ground travel products and services to the fully independent travel industry, Walter says. “GTA was started to make sure travel agents are supplied with hotel inventory and activities that are happening in the destination so travelers can enjoy the different destinations,” he adds. “We give them greater choice and control over how they market and sell travel products to their customers.” 

GTA offers a portfolio of tens of thousands of accommodation options, tour guide and transfer services, unique experiences, city tours, excursions, attraction tickets and restaurants from more than 45,000 suppliers in 185 countries. The company contracts hotel rooms or tickets to an activity, for example, at certain prices that travel agents are able to access using GTA’s database and in turn offer those rates to their clients. 

“We have a strong presence in the hot spots or destinations that everyone dreams to go to and we are also increasing our presence in rising markets so we can offer experience and expertise in those areas,” according to Walter. 

Leading Technology

GTA is focused not only on its inventory, but also on the technology in which it delivers its information. “We are spending more to invest in technology to ensure it’s state-of-the-art and that people can use it in the best possible way,” Walter notes. “We want to make sure we create platforms that work on desktops, smartphones and other devices.”

Its latest advancement is the emutrip tool that was unveiled in October 2014 at ITB Asia to give retail travel agents new revenue opportunities. The free itinerary builder helps raise awareness of agents’ brands and expertise by allowing them to create, build, edit and organize their clients’ itineraries and present them in appealing ways. 

The tool frees agents to devote more time to understanding the particular needs of their customers and provide relevant recommendations, as well as reassurance. Made to be mobile, travelers can download the emutrip app to their smartphones and tablets. “We are looking to further develop emutrip so that we can offer the weather at the destination, stream local news, promote special offers, room upgrades and enable travelers with the ability to book tours or activities from their smartphone or tablet while en route,” Walter says. 

Growth Opportunities

Moving forward, GTA plans to double the size of the company over the next year. The company has targeted destinations in Asia where it is working to grow its presence. “The market is out there,” Walter says. “Asian business is an opportunity for us and the market is highly celebrated. We have local people there who understand and have the knowledge of how the market works, so we know we will be successful in this area.” 

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