Transdev On Demand / SuperShuttle / ExecuCar / Colorado Cab

From trips to the airport and rides home from a fun night out, to arriving to a business meeting in style, taxis, shuttles and black car services support the varied and busy lifestyles of today’s urban dwellers. 

Transdev On Demand, one of the world’s largest ground transportation providers, offers SuperShuttle services for airports, taxi services via Colorado Cab Company and black car services that feature ExecuCar at more than 75 airports. Using Transdev On Demand’s resources, these companies grow and continue to improve the services they offer to millions of clients. 

SuperShuttle is the leading airport shuttle service in the United States. Headquartered in Phoenix, its services are available at more than 45 airports, including leading cities like Los Angeles, Denver, New York, Dallas/Ft. Worth, Washington, D.C., and San Francisco. Thanks to its wide reach, SuperShuttle carries more than nine million passengers a year to and from the airport. The company offers frequent-flyer airline points when a customer books a SuperShuttle online in advance. Also based in Phoenix, ExecuCar’s black car sedan services are available at all airports served by SuperShuttle. 

Transdev On Demand’s taxi operation encompasses a nationwide fleet of more than 3,000 vehicles spread across 17 cities. Colorado Cab is available for passengers 24/7 and operates at Yellow Cab in Denver, Colorado Springs, Boulder and Fort Collins, Colo.

Carl Allen, regional vice president of Transdev On Demand, joined the company in November 2014. He oversees Yellow Cab, SuperShuttle and ExecuCar throughout the Colorado area. At his previous job, Allen worked as director of transportation of the Boston Public Schools, so he knows a thing or two about helping people get to their destinations. 

“We transported more than 50,000 students daily with a fleet of 700 buses,” he says. “I understand the important role that taxis and shuttles play in providing access to transportation.”

Take a Ride

Colorado Cab is committed to offering fair, consistent prices and does not deploy surge pricing during high-volume times, as does one of its major competitors, Uber. 

Additionally, Colorado Cab provides wheelchair-accessible services for the same prices as its standard service.

But not everyone wants to stand on the corner of a sidewalk and hail a cab. Uber and many other services have proven that there are better, more convenient ways to book transportation through mobile apps. To keep up with consumer preferences, Transdev On Demand has invested heavily in online and mobile technology to make booking easier than ever.

“Technology has changed our industry,” Allen says. “We have made these investments while keeping in place some of our core practices, such as level and transparent pricing, along with 24/7 live customer service.”

The zTrip app allows customers to book a cab through just a few taps on their mobile devices. The app, available for both iOS and Android devices, confirms your trip, provides you with driver information and allows you to track your designated cab on your phone so you know when the driver will arrive. The app even allows you to book trips later in the day or the next day so you don’t have to worry about it. And payment can be automated through the app by adding a credit card, but cash or an approved company account are also acceptable means of payment. 

As part of its commitment to sustainability, Transdev On Demand has also invested millions of dollars for clean-burning propane and hybrid vehicles for its taxi fleets across the United States. The company is even experimenting with fully electric vehicles such as its pilot fleet of three zero-emission Tesla Model S sedans in its Denver ExecuCar fleet, providing a sleek, ultra-smooth and quiet ride, according to Allen. However, despite things running well on the inside, the company needs to keep up appearances on the outside. Therefore, the company trusts Maaco Auto Painting to create and maintain the outside of the taxi fleet to top-quality standards.  

Employee Driven

Transdev On Demand continues to grow. In the past 18 months, the company has opened new operations in Phoenix, Minneapolis, Orlando, Austin and Atlanta. 

“We believe the market will continue to expand and provide great growth opportunities,” Allen explains. 

This includes growing its talent base including drivers, administrative marketing and sales people, safety personnel, mechanics, call center agents, dispatchers and many others. 

“We are always in need of qualified driver-partners with safe driving records, high ambitions and an aptitude for customer service,” Allen says. The company’s independent contractors operate on the taxi and black car side, as well as driving for SuperShuttle. These drivers undergo a comprehensive orientation and take part in continuing quality assurance programs. The company’s technology enables continuous measurement of the customer service being delivered.

Moreover, Colorado Cab drivers are professional drivers with great knowledge of the areas in which they operate. “They will get you to your destination using the shortest route possible,” Allen says. 

All drivers undergo fingerprint-based background checks against a national FBI database and are subject to strict hours-of-service regulations to prevent driver fatigue. Both the vehicles and drivers are fully commercially insured and are regularly inspected by certified mechanics.  

According to Allen, the company is dedicated to and consumed by the premise of “ETC” or “every trip counts.” “From safety to driver knowledge and friendliness, vehicle comfort and quality, accessibility and pricing, we know we have to deliver every time,” he says. “It’s our culture and what we all strive for on every trip.

“The company will continue to recruit professional drivers who are passionate about delivering a great customer experience,” Allen says. Furthermore, Colorado Cab is installing a new dispatching system that utilizes predictive technology to anticipate where drivers should be staged for their next trip.

“I am most proud of my work with our driver force, to engage them in improving our businesses, increasing our level of service to customers and in enhancing safety,” Allen says.  

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